You can read every article and use the tools and downloads without accepting analytics. Optional Google Analytics is off until you choose Accept analytics. To change your choice, use Analytics settings at the bottom of any page.
What is stored in your browser
| Storage | Purpose | Duration |
|---|---|---|
| Analytics choice (local storage) | Remembers whether you accepted or rejected analytics. This preference does not itself send information to Google. | 180 days; you can change it sooner. |
| Google Analytics cookies (_ga and _ga_*) | Recognise browser activity for optional usage measurement after acceptance. | Configured for 180 days without automatic renewal; removed from this site when you reject analytics. |
| Hosting security cookies, where used | Help the hosting service prevent abuse and deliver the site. | Set by the hosting service; duration depends on the security control. |
Tool entries are held only in page memory, not cookies or local storage. Refreshing clears them. CSV downloads are generated in your browser.
What optional analytics measures
With your permission, Google Analytics 4 receives page visits, technical browser and device information, and categories of resource downloads, completed comparisons and editorial referrals. An active affiliate-link click records a product identifier, editorial placement and canonical page path. A click is not a purchase or commission.
Our custom events exclude names, evidence notes, scores, costs and other tool entries. Our tag removes query strings and fragments from the page address and sends only the origin of the referring site. Google signals and advertising personalisation are disabled.
Accept, reject or change your choice
Choose Accept analytics or Reject analytics in the consent panel. After making a choice, you can reopen the panel using Analytics settings in the footer. Rejecting stops further measurement and removes this site’s Google Analytics cookies without clearing your current tool entries. It does not delete information already received by Google.
If JavaScript is disabled, our analytics script cannot run. Clearing browser storage or using another browser may mean you are asked again. Analytics on this site runs only on apptrajectory.com.
Privacy and contact
Google processes analytics information under its own terms and may process it outside your country. Read Google’s privacy policy and our Privacy notice. For questions or data requests, email editorial@apptrajectory.com.